The digital health space refers to the integration of technology and health care services to improve the overall quality of health care delivery. It encompasses a wide range of innovative and emerging technologies such as wearables, telehealth, artificial intelligence, mobile health, and electronic health records (EHRs). The digital health space offers numerous benefits such as improved patient outcomes, increased access to health care, reduced costs, and improved communication and collaboration between patients and health care providers. For example, patients can now monitor their vital signs such as blood pressure and glucose levels from home using wearable devices and share the data with their doctors in real-time. Telehealth technology allows patients to consult with their health care providers remotely without having to travel to the hospital, making health care more accessible, particularly in remote or rural areas. Artificial intelligence can be used to analyze vast amounts of patient data to identify patterns, predict outcomes, and provide personalized treatment recommendations. Overall, the digital health space is rapidly evolving, and the integration of technology in health

Thursday, October 25, 2012

Revolution in Medical Publishing- The Article of the Future

 

While some bemoan the downward trend in classic publishing and the supposed death of books, they will be replaced by a new, more dynamic medium, three dimensional with new spatial intelligence.'

The transition to electronic publishing has already occurred. This is the ‘Model T’, expect more advanced formats coming very soon. Innovation is the word in teaching.

The knowledge base continues to expand and it is essential for us to use tools to keep up with the KB. Engagement is the answer for active engagement over passive learning.

These changes must also come to  scientific journals. No doubt ‘old school’ authorities, editors and publishers will at first balk at these changes. Openness and transparency will lead to new categories of credibility tagged and authenticated for scientific accuracy by a certifying academic authority to which editors will be able to document the review process.

A well known scientific publisher, Elsevier has already introduced the expanded format in some of their electronic editions. They compare the old as a flat presentation and the new as a three dimensional interactive presentation. Graphs become alive and can be measured in real time with tools built into the software.

Elsevier now offers eVolve, a site dedicated to teaching and learning with the new tools. The site offers numerous webinars dedicated to improved teaching using the new simulation software in textbooks. The Webinars relate to nursing curriculum but the methodology can easily be transferred to teaching medicine in general, and surgery in particular.

The Article of the Future is Live

The possibilities are endless:

Obamacare, Boom or Bust ?

 

While most physicians bemoan the effects of the Affordable Care Act, there are many segments of the health care industry that are bulllish at the possibilities. I remember asking one of my financial advisors what were the best investments ?  His answer, “put your money into something you know….well.

And that appears to be happening with the ‘smart money’ and capital being invested by health enterprise. Many start ups and kickstarter are being flooded with potential investors, and startups no longer just belong in Silicon Valley.

While there is significant competition, opportunities abound as indicated here:

 

Here is a quick copy-paste of what is brewing

 

Startups offering everything from personalized nutrition and pregnancy apps to live online fitness instruction and a smart, souped-up toothbrush are among the members of Rock Health’s latest class of companies.

The San Francisco-based health tech accelerator on Thursday announced its fourth class of 14 startups, saying that it accepted less than 3 percent of the applicants.

The accelerator said this seasons’ applicant pool included more companies with hybrid hardware/software models, which is reflected in a couple of the startups selected to be part of the class.

In addition to introducing the new class, Rock Health said that Kaiser Permanente will join its roster of partners, which already includes the Mayo Clinic, GE, Genentech, Harvard Medical School, Nike and other health and investment companies.

In August, venture capital firm Kleiner Perkins Caufield & Byers announced that it was partnering with Rock Health to raise the amount of capital provided to member startups from $20,000 to $100,000.

Aside from the capital (and other perks like office space and tech and operational support), one of the big benefits of being a part of Rock Health – as well as other programs for health tech startups, such as New York-based Startup Health and Blueprint Health – is the network of industry professionals. Given the density and complexity of the healthcare system, health tech accelerators play an important role in helping startups find mentors, navigate the sector, identify markets and forge partnerships.

Here’s an overview of the 14 new startups to join Rock Health (language from Rock Health):

Beam Technologies
Beam Technologies focuses on the convergence of technology and oral health, and makes the Beam Brush, the first app-connected toothbrush for mapping brush behavior to achieve a better understanding of oral care’s impact on overall health.

BenefitsMe
BenefitsMe helps employers more strategically manage their HR benefits approach and helps employees appreciate their HR benefits again.

CliniCast
CliniCast enables providers to improve outcomes and reduce costs through predictive analytics. Its first product, ARTO, helps providers reduce unnecessary hospital admissions in patients with chronic disease.

Eligible
Eligible is an API that streamlines insurance eligibility checks for doctors and patients.

Kit Check
Kit Check helps hospital pharmacies process medication kits faster and without error.

LabDoor
LabDoor builds report cards for supplements and over the counter medications, grading them based on their safety, efficacy, and price.

Mango Health
Mango Health makes fun and elegant mobile applications to help consumers better manage and improve their health.

Moxe Health
Moxe Health is increasing access to medical care, first through triage.me, which combines community-wide routing schemes with individualized patient data to provide optimized recommendations.

OpenPlacement
OpenPlacement empowers people on all sides of the continuing care process with real-time information and tools to more efficiently and effectively match Seniors with Senior Housing and Care Providers.

SuperBetter
SuperBetter turns your health goals into an on-the-go game, with a current focus on helping players manage mental health challenges including depression and anxiety.

Wellframe
Wellframe combines mobile technology and artificial intelligence to extend the provision of care from the hospital to the home, empowering patients to optimize their recovery and helping providers thrive in an evolving payment landscape.

Wello
Wello aims to make the world a healthier place by making fitness more personal, accessible, and affordable through an online marketplace of fitness professionals who instruct over live, 2-way video.

Wildflower Health
Wildflower Health is making pregnancy healthier, safer and lower cost through personalized mobile apps.

Zipongo
Zipongo delivers prescriptions for healthy living through its GroceryRx platform which helps families save money on personalized healthy meals and earn rewards for buying nutritious food.

 

Health Headaches

Thanks to Nicola Zaidy for this wonderful Infographic

Good health is much more than information technology. There are many useful mobile health apps being developed to help maintain vibrant well being, physical well being, spiritual well being and mental powers.

PREVENTION should be a BIG word, like BIG DATA is now.

 

Why Are We Avoiding Our #Doctors? #hcsm #hcmktg

 

One of the key discouragments is how inconvenient medical care is to obtain. Telehealth may be one of the  answers.

 

Monday, October 22, 2012

Digital Health and Expectations

A story about health care and it’s pitfalls.

Medical students and naivette seem to go together.  Attaining the somewhat envied position as a medical school acceptee most students are not well grounded in the tribulations and expectations that they will be serfs and servants to those one year ahead of them in the long ladder to licensure.  We gird  our loins at each step fully expecting things will lighten up as we approach doctor-hood.

We manage our lives, our finances, our spiritual life, however for emotional well-being we need to manage expectations.

 

A popular blogger and social media expert, Seth Godin, writes in his blog, Seth Godin’s Blog

“From the stock market to tech to what's under the Christmas tree, we let expectations determine whether or not something good has happened. Not whether it was useful or kind or productive or delightful, but whether it beat our fantasies.

There are two things you can do with this truth:

1. Spend a lot more effort managing expectations, and

2. Focus on the wonderful instead of the exceeded.”

Seth blogs, and pontificates in several basic lessons (books) for marketing. (For our times, I recommend ‘LYNCHPIN” You can download a Kindle version sample here Eventually most MD’s realize that on some level they are “salesmen”, either in convincing a patient they need a procedure or to gain more patients for their practice.   During our years of training this skill is largely not encouraged (for obvious reasons). We are to remain objective, and imperturbable.  MDs by and large do not endure self-aggrandizement well, we are reticent to describe how we are so wonderful, or the best, unless we hire or someone voluntarily want to magnify our image.

 

Health care is in a state of confusion, in some ways a contest between modernity and meidevilasm, the old way and the new way.  We are confounded with operating our medical organization, large or small in a bifurcated  paradim, on one side fee for service and the other with accountable care, unleashed from procedural billing.  The pressure increases to maintain financial viability, and at the same time maximize quality, decrease untoward outcomes as measured by arbitrary standards by outside forces, such as readmission rates to a hospital.

Cycle worse, cycle better

The downward spiral is all too familiar. A drinking problem leads to a job lost, which leads to more drinking. Poor customer service leads customers to choose other vendors, which of course leads to less investment in customer service, which continues the problem.

Your boss has a temper tantrum because he's stressed about his leadership abilities. The tantrum undermines his relationship with his peers, which of course makes him more stressed and he becomes more likely to have another tantrum. An employee is disheartened because of negative feedback from a boss, which leads to less effort, which of course leads

 

Most things that go wrong, go wrong slowly.

The answer isn't to look for the swift and certain solution to the long-term problem. The solution is to replace the down cycle with the up cycle.

This is incredibly difficult. But identifying the down cycle and investing in replacing it with the up cycle is the one and only best strategy. The alternative, which is to rationalize and defend the cycle as a law of nature or permanent habit, is tragic.  Much of this includes our attitude of where we are in health care.  Are we stuck in a cycle of renewal?

 

Saturday, October 20, 2012

Social Media Statistics and Demographics

A nationally representative phone survey of 1,005 adults (ages 18+) was taken August 2-5, 2012. It was conducted in English on landline and cell phones. The sample contained 799 internet users, who were asked questions about their online activities. The margin of error for the full sample is ± 3.7 percentage points. The margin of error for the internet sample is ±3.8 percentage points.

 

If you are like most social media afficionados you want the most bang for your buck. Who you are trying to reach can be optimized by using the correct social media site.  The Pew Internet Project addresses these statistics with a number of infographics, reproduced here:

Photos and videos have become key social currencies online.

  • 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators.
  • 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.

  • 12% of online adults say they use Pinterest, which is dominated by women. Nearly a fifth of online women (19%) use Pinterest, a site that allows users to organize and share content from around the web by “pinning” photos and images into “pinboards” that are organized by categories or themes.  Each “pin”, which includes a caption, links back to the site from which it originated.
  • 12% of online adults say they use Instagram, which is dominated by young adults. Some 27% of the internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter or tint photos they’ve taken and then share them with their networks. Facebook recently bought the service.
  • 5% of online adults say they use Tumblr. Some 11% of young adults use this social blogging service that allows for easy sharing of various types of posts, including text, photos, quotes, links, music, and video.

 

 

 

  • 12% of online adults say they use Pinterest, which is dominated by women. Nearly a fifth of online women (19%) use Pinterest, a site that allows users to organize and share content from around the web by “pinning” photos and images into “pinboards” that are organized by categories or themes.  Each “pin”, which includes a caption, links back to the site from which it originated.
  • 12% of online adults say they use Instagram, which is dominated by young adults. Some 27% of the internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter or tint photos they’ve taken and then share them with their networks. Facebook recently bought the service.
  • 5% of online adults say they use Tumblr. Some 11% of young adults use this social blogging service that allows for easy sharing of various types of posts, including text, photos, quotes, links, music, and video.

This survey also found that:

  • 66% of online adults use Facebook
  • 20% use LinkedIn
  • 16% use Twitter

 

Friday, October 19, 2012

Meaningful Use

 

Welcome to Digital Health Space, a new blog continuation from Health Train Express. Thanks for visiting.

 

Update on Meaningful Use Registration, Payments

CMS officials estimated that nearly 50% of eligible professionals and nearly 81% of eligible hospitals had registered for the meaningful use program as of September.

They noted that the approximately $7.7 billion in meaningful use incentive payments distributed as of September includes about:

  • $4.8 billion in incentive payments to eligible hospitals;
  • $1.4 billion in Medicare incentive payments to eligible health care professionals; and
  • $1.2 billion in Medicaid incentive payments to eligible professionals;

Update on Menu Objectives

According to CMS officials, the most common menu objectives selected by eligible health care professionals during the meaningful use attestation process are those related to:

  • Drug formularies;
  • Immunization registries; and
  • Patient lists.

The most common menu objectives selected by eligible hospitals are those related to:

  • Advance directives;
  • Clinical laboratory results; and
  • Drug formularies.

CMS officials said that the patient reminders menu objective was among the least popular for eligible professionals and that the syndromic surveillance menu objective was among the least popular for eligible hospitals. The transitions of care menu objective was among the least popular for both groups.

Read more

Meaningful Use

Welcome to Digital Health Space, a new blog continuation from Health Train Express. Thanks for visiting.

 

Update on Meaningful Use Registration, Payments

CMS officials estimated that nearly 50% of eligible professionals and nearly 81% of eligible hospitals had registered for the meaningful use program as of September.

They noted that the approximately $7.7 billion in meaningful use incentive payments distributed as of September includes about:

  • $4.8 billion in incentive payments to eligible hospitals;
  • $1.4 billion in Medicare incentive payments to eligible health care professionals; and
  • $1.2 billion in Medicaid incentive payments to eligible professionals;

Update on Menu Objectives

According to CMS officials, the most common menu objectives selected by eligible health care professionals during the meaningful use attestation process are those related to:

  • Drug formularies;
  • Immunization registries; and
  • Patient lists.

The most common menu objectives selected by eligible hospitals are those related to:

  • Advance directives;
  • Clinical laboratory results; and
  • Drug formularies.

CMS officials said that the patient reminders menu objective was among the least popular for eligible professionals and that the syndromic surveillance menu objective was among the least popular for eligible hospitals. The transitions of care menu objective was among the least popular for both groups.

Read more

Wednesday, October 17, 2012

The Growing Mountain of Data

Big Data Is Transforming Healthcare

 

Google Cloud Farm

The adoption of electronic medical records and health information exchanges will fuel and fill the warehouses of computer servers and storage devices.  The monolithic windowless vaults appear in unlikely places where land is and electricity is cheap.  These server farms can be energy hogs, using as much as a medium size city.  Dell, Apple and many others have modified their business plan to build, buy and own server farms for their own cloud offerings and to lease capacity to other internet providers.  In order to have optimal utilization and energy efficiency they are located in cooler climates where natural ventilation can cool the servers with less air conditioning. Several have been built near sustainable energy sources such as hydro power from rivers, or wind turbines. Google is already using innovative ‘power packs’ located adjacent to their facilities.

How does this relate to health IT?  Many users in small to medium size practices do not have adequate on site technical support and chose to select a ‘cloud’ EMR. It offers regular maintenance off-site and updates are done seamlessly.

What does Big Data even mean, you ask?

To some, it’s more information than your laptop can handle. Others define it as melding data from different sources and seeing what patterns emerge. Yahoo chief Marissa Mayer  described Big Data,  as “watching the planet develop a nervous system.”

With all this data residing at a centralized storage area, it allow for a ‘meta’ study of information that can be mined for purposes of analysis. The challenge for understanding patterns and linkages can be difficult using standard charts.  If you have ever seen information printed out from different sources  you know how meaningless a standard grid chart can be.

Enter the world of modern displays of data in the form of graphical representations on maps, linked to geolocation services such as Google earth

As tracking becomes even more mainstream, the issue of privacy will pop up. While Smolan doesn’t think big data equals Big Brother, others may disagree.

“The conversation on privacy will need to change dramatically in the near future. It will not be long before you will be able to take a picture of someone with your phone camera and have software that can impute regions of that person’s genomic DNA, which could tell you about their risk for disease,” Dudley wrote in an email.

There’s also the question of who owns the data, the patient, healthcare providers, or the app developers that tell you want it means.

As the popularity of Instagram indicates, often, the answer is pictures. So through the Human Face of Big Data, Smolan aims to morph abstract data points into something visceral, emotional and tangible.

This was the topic of several presentations at the recent Health 2.0 conference in San Francisco earlier this month.

Wired Health speaker Stephen Wolfram, for example, has been collecting personal data for more than two decades, but not until recently did he “finally try taking a look — and to use [himself] as an experimental subject for studying what one might call “personal analytics,” he wrote on his blog. But Wolfram, who earned his PhD in theoretical physics at 20, is a whiz. The rest of us might need some help.

The federal government has acknowledged this predicament and recently set aside more than $200 million to fund big data initiatives. Earlier this month, the National Science Foundation and the National Institutes of Health (NIH) awarded about $15 million to fund eight big data research project.  The awards will “ultimately help accelerate research to improve health — by developing methods for extracting important, biomedically relevant information from large amounts of complex data,” said NIH Director Francis Collins in a press release.

As tracking becomes even more mainstream, the issue of privacy will pop up. While Smolan doesn’t think big data equals Big Brother, others may disagree.

“The conversation on privacy will need to change dramatically in the near future. It will not be long before you will be able to take a picture of someone with your phone camera and have software that can impute regions of that person’s genomic DNA, which could tell you about their risk for disease,” Dudley wrote in an email.

There’s also the question of who owns the data, the patient, healthcare providers, or the app developers that tell you want it means.

 

All that smart device health app that tracks blood pressure, weight loss, blood sugar and other metrics can be melded with other information about a patient linking disease, treatment, compliance and other metrics to study efficacy and outcomes for treatments.

Tuesday, October 16, 2012

Brave New World-Aldous Huxley

Brian J. Secemsky is an internal medicine resident who blogs at The Huffington Post. He can be reached on Twitter @BrianSecemskyMD.

Enter “ The Brave New World” of the electronic physician.

This generation of doctors has permanently lost their physician brains, so says  Brian J. Secemsky, MD on October 16th, 2012in Physician. He is a recently trained internal medicine physician recognizes the effects of modern technology on physician’s cognitive abilities.  His observation is probably more acute than most young MDs because his father, real Dr. Secemsky is there to tell him how it was in ‘his day’.

As a physician who has transitioned through the intrusion of electronic computers and smart mobile devices I have used these machines to enhance my already full brain by eliminating some of the rote memorization stored in my head.  I recognized early on the efficiency and the improvement in accuracy of my clinical skills and the added confidence it added to me with the ability to measure my thoughts and answers against a ‘source’ of knowledge.  The mobile device quickly became my KB (knowledge base).

Dr Secemsky  observes 

Four years later and here I am, one hand on the shoulder of patients whilst listening to their afflictions with the other hand already reaching for my iPhone, ready to pull up necessary gaps of my medical knowledge.

                

         VACUUM PACKED ?                                                          iOS   ACCOUNTABLE CARE

Is this proper way to train as a physician? Surely I’m not the only doctor to sneak out of the patient room like a cheating lover to softly glance at a guideline on UpToDate or straight up ogle a dosing regimen on Epocrates. Yet, this is how many of us Gen Y physicians survived medical school and how many of us will continue to claw our way through residency and beyond.

It’s a fact. Your doctors today do not know everything about your health. But we sure as hell have perfected the art of finding out exactly what we need to provide the right kind of care for you. So the question remains: are the new physicians of the world the adventurers of medical knowledge, paving paths through the vast and ever-widening available online literature? Or are we the lazy college grads living in our mothers’ basements, completely functional yet totally okay with someone else doing all the housework?

To infinity and beyond

Every time I am on the phone talking shop with the real Dr. Secemsky (my father), he never hesitates to counter my complaints about residency with unsolicited anecdotes of what it was like during his training. Back in those days (years? decades?) the only websites around were in unswept cellars and children’s books about Charlotte.

Losing the physician’s brain

So what’s the problem, the reader might ask? In today’s world, where the efficiency of a physician is more important than ever (think of the estimated 30 million more insured Americans flooding clinics and hospitals around the country in the next few years), one might say that online medical resources are the silver lining to our otherwise stormy healthcare system. However, critics of such large and readily available online databases are right to question the effects that these sources of medical knowledge are having on physicians’ ability to critically think on their own.

Take home point

Online medical resources are certainly not the next fad in healthcare. They are likely to become a permanent fixture in the way we as doctors practice medicine. Therefore, it is the responsibility of practicing physicians in every generation to not only learn how to navigate these online tools but also to spend enough time absorbing as much of this vast medical knowledge as possible in order to be able to critically think on their own. Although easier said than done, it’s better for the patient to have their doctor’s brain inside the exam room than left at the computer.

So, for the patient during your next visit, ask your MD if he obtained a second opinion from the internet, or maybe even if he cheated and looked up the answer. (said in humor, but even I wonder).

You may also want to ask if he practices Android medicine vs. iOS medicine.

 

 

                     ANDROID MIGRAINE

 

In addition to the ease of looking up references MDs can also phone home, text, and even video conference using Skype or Google Hangouts. Did I mention gaming?  Overall I think it is a “Brave New World” and a “Better New World” despite some hesitations.

 

Sunday, October 14, 2012

Show Me The Money

 

18c9a91                

 

With twelve years, two companies and a total of $100 million in venture capital funds raised, Jeff Tangney knows his way around health tech. The Epocrates and Doximity co-founder said the health tech landscape is changing and offered entrepreneurs in the field a little guidance.

Following our last post here on Digital Health Space, here is more ‘sage’ advice.

 

In health tech, you’d be hard pressed to find someone better positioned to advise entrepreneurs than Jeff Tangney. In 1999, he launched the now-public Epocrates , a maker of mobile health apps for doctors. And then in 2010, he founded the “LinkedIn for doctors,” formally known as Doximity.

With twelve years as a health tech entrepreneur under his belt, he’s been around the block, so to speak, when it comes to raising capital ($100 million in total), working with venture capitalists and building a company. This week during Morgenthaler Ventures’ DC to VC health tech startup showcase at the Health 2.0 conference in San Francisco, he spoke about his experience to a crowd of entrepreneurs, investors and health IT professionals.

Even though the complicated and regulation-heavy nature of the field has traditionally kept more investors and entrepreneurs out of health, he said, he’s starting to see that change.

More investors paying attention to health

Not only is the bloom coming off the rose a bit for consumer internet companies that produce a few hits but may not generate overall positive returns, he said, more investors are realizing that health is ripe for technological disruption.  Public offerings from companies like Epocrates, Vocera and Athena Health give investors additional reasons to pay attention to health, he said.

He acknowledged that interest in health from traditionally consumer-focused investors tends to peak every five years or so, but said it still seems as though interest is higher than it’s ever been.

“Because it’s complicated, fewer people want to make the investment in really learning it, but if you do as an entrepreneur or investor, it’s a good place to be,” Tangney told me. “[In my experience], there are more investors than there has been, and more money, because people realize the delivery of health services is a big problem and needs better technology. Software may be eating the world, but it hasn’t even taken a nibble yet out of healthcare.”

In addition to sharing a broad view of health tech at the conference this week, he offered health tech entrepreneurs a few pointers. Different companies might find success with different approaches, but here are four tips to consider.

If you want money, ask for advice. If you want advice, ask for money.

As students at Stanford Business School, Tangney and his co-founders started Epocrates as a class project and benefited from the guidance of advisors. But when the project became a company, those advisors became investors.

Asking for advice, he said, lets people feel like they’re contributing in a meaningful way and doesn’t put their guard up.  If they already feel personally invested, they might be more likely to contribute financially, too. But if what you want is real advice and not “soft pandering,” he said, ask for money, as it’s the best way to get real candor.

What is more important than money ?

As you talk to investors, focus on the people, not the money.

When founders start fundraising, it might be easy to focus on the number, Tangney said, but you’re better off in the long run by focusing on the people. As people often say, taking money from investors is like entering into a marriage and, since you could be dealing with them for the better part of a decade, he said trusting and valuing their input is important.

 

In summary:

If you’re targeting doctors, focus on these three things.

Given the changing health landscape, he said, it’s a tough time to be a physician. There are more demands on their time and more technology thrown at them that doesn’t necessarily help doctors but executives in the C-suite.  So, if you’re a startup focusing on doctors, Tangney said, offer them something that saves them time, makes them money and improves the quality of care (in that order).

That last one goes down hard, but the truth of the matter is that physicians are being squeezed from all sides, decreased reimbursements, costs rising faster than inflation, and more  bureaucracy emanating from the accountable care act. 

Saturday, October 13, 2012

Entrepreneurs Need Focus on their Business Model

 

Mobile health application demand for 2012 and beyond has lived up to the expectations that mobile will be huge in the next decade, replacing desktop and it’s applications professionals and workers on the go.

Several technologies have converged, which include a proliferation of operating systems, iOS, Android, and soon Windows 8.  The growth curve for Android and iOS are spectacular, and as the availability of hardware platforms in tablet form and smartphones increases the market for applications will soar.

It is not just about social media any more. Prospective users search for specific applications in their field prior to buying hardware and operating system to insure the software is available for the hardware for which they are considering to purchase.

Startup Events

Digital Health Space’s new offices in La Jolla California (Golden Triangle) and in Santa Clarita (Googleplex) will hold several ‘meetups’ in each location to bring together private equity, venture capital and health application developers.  Digital Health Space is currently recruiting sponsor(s) for space and equipment to hold startup functions.  Our plan is to provide broadband internet wi WiFi access and/or wired connections.  Desk space, lighting, air conditioning, Google voice answering service.  Digital Health Space will provide marketing and  on all social media platforms for the startup event(s).

It promises to be an outstanding event for venture capitalists, private equity, startup companies and small business entrepenurs to collaborate.

                              

 

Promotion of these events will occur at the University’s in San Diego , including  the University of California San Diego University of San Diego, CalState San Diego, and the Public School Systems. San Diego has an abundant and advance health care system with great innovations and research capabilities, including Scripps Research Institute, and The Salk Institute. Government medicine has a huge presence in San Diego in the U.S.  Naval Hospital and the Veteran’s Administration Hospital, immediately adjacent to the La Jolla Office in the Golden Triangle.

 

San Diego Offers a wide and diverse entertainment and sport  venues, an international airport with direct flights to   Los Angeles, San Francisco and points in the Eastern United States. The climate is temperate all of the year.

 

 

 

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part. 

It is not easy  for an engineer or a technology expert to switch gears to become a business person when their background is in science and/or engineering.  The rigors of education leaves little time or energy for  management.  Most often engineers will take advanced business training in an MBA program.  However it is important to have some introductory courses or do some reading on your own. Prior to meeting with ‘financiers’ whether it is venture capital, equity lenders, or bankers it is essential to know ‘where they are coming from’.

 

Suggested reading list:

 

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

The Rainforest: The Secret to Building the Next Silicon Valley

The Google Story: For Google's 10th Birthday

 

Proving the business model requires a different approach than proving the technical concept. For example, one CEO I know gave away his software product to the first ten customers. Customer personnel seemed to like it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work.

So how do you go about proving the business model? It starts with a customer problem or need, and includes proving the technical concept, but starts earlier and goes much further, per the following key steps:

  1. Quantify problem cost-of-pain first. Before you design your new solution idea, gather evidence and estimates of how much money a customer is willing to spend (if any) to solve the problem. Factor in your margin, and you will have an upper bound on your solution cost. You won’t succeed with a product that is too expensive for the market.

  2. Prove the technical concept. If the product doesn’t satisfy the need, or it doesn’t work, no business model can work. Start by testing the requirements on real customers, and providing “beta” versions to get real feedback. Iterate and improve the fit until your test customers are delighted, not just tolerant.

  3. Use focus groups. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. Then listen carefully to the feedback. Don’t be discouraged if you don’t get it right the first time. Changes at this stage cost almost nothing.

  4. Talk to domain experts. Here is where your Advisory Board can help you in finding real people with deep experience in your product domain, and gather some unbiased feedback. Listen to potential angel investors, who have domain expertise, and aren’t afraid to ask the hard questions on pricing and channels.

  5. Limited rollout. If you have a physical product, try it in a couple of stores first. If you are on the Internet, try one city. This is tricky, since you have to do realistic marketing to see realistic results, but don’t roll out the big viral campaign yet. Look at product costs, margins, commissions, and other expenses to make sure you still have a bottom line.

  6. Get a reference customer. You should descend on that big best customer candidate with everything you have. Don’t give the product away, but make sure he has every bit of service you can provide. He better be so pleased that he is willing to provide a testimonial for your real marketing campaign.

  7. Sample trade show or user group. If you use the big “Coming Soon!” sign correctly, people will stop by your booth for a look. Make sure they are real customers, and that they get the whole story (not just a technical demo), including price and channel. Otherwise their feedback has no value in proving your business model.

                      

All this assumes you have done the right job first in assessing competition, establishing the sales and marketing channels, and optimizing costs. I see business plans with a great analysis of competitor’s product features, but competitor’s business models rarely get mentioned.

Over the last few years, the right business model has become the key to converting a good idea into a winning startup. Your business model can be your competitive edge, or it can be your soft underbelly. Prove it out, before you dive in with the sharks

 

Early planning is now taking place.  Registration will begin in April 2013 for the event to occur sometime in October 2013, exact dates to be announced.

If you have questions contact

digitalhealthspace@gmail.com

Telephone:   951-444-8382

 

Friday, October 12, 2012

Poll Results from this Morning’s Audio Conference with Donald Berwick

 

 

WIHI  Berwick

 

Donald Berwick’ High Points

1 Changes are already occuring.

2.Feels changes will continue even if President Obama is not elected.

3. Medicare is only part of the reform, insurers already making significant changes

4. Change impact differs from state to state

5. Great deal of distrust and with whom to partner

6. He feels like it is a new era…triple aim seems to within reach.  Better care, Lower cost,  Better outcomes.

7..Great progress in parental infections.

8  Seamless care is improving

9. Transition to new business model is difficult….two separate business models.

10. Some money is still on the table….state’s refusal to implement  HBE and others.  Many ‘red’ states have refused….and if President Obama is not re-elected may get worse, more states will ask for waiver.

11. Repeal is unlikely….process will be ‘reconciliation’

12. Believes the entire PPACA could be repealed.

13. Political aspects are already in progress  1. Dependents 2.Insurability

14. Government and “ those inside the beltway” are aware of the animosity about pro v . con  ACA. Education is extremely important to allay fears of “creeping socialism” (author’s term)

15. Imporant moment for ‘clinical leadership’ and  Improvement in health system will far outweigh the public system changes

16. Berwick invites all to attend IHI Conference in D.C. November 8-12  at Knight Conference Ctr

 

Questions at the end of the talk were addressed.

Chat room:

 

Only one more minute on our last poll.

from Sean Berry to All Participants:

from Sean Berry to Host & Presenter:

from Anne Sampson to All Attendees:

In your opinions, which Presidential candidate represents the best chance for continued healthcare reform?

from Thomas Moses to All Attendees:

Is there any way to de-politicize PPACA?

from John Sutton to All Participants:

Please discuss any differences in graduate medical education funding between the two candidates if possible.

from Richard Sheff to All Attendees:

What are the likely options for "repeal and replace" if Romney is elected?

from Gary Levin to All Attendees:

Is there the option of not total repeal but amendments?

from Jeff Huebner to All Attendees:

To what extent are the exchanges a lever to improve quality of care at the state level?

from Irene Agostini to All Participants:

What is the best research/data on how to create a more seamless inpt/outpt case management process for patinets for all of the obvious reasons?

from Nancy Lowe to All Participants:

What is going to happen in the States that do not participate in Medicaid reform?

from Sheldon Weisgrau to All Attendees:

It seems that "inside-the-beltway" Washington views much of this as a policy dispute. On the ground in Kansas, its much more controversial - viewed as no less than a "socialist takeover." Is there a recongnition in DC of the level of animosity? A plan to educate people?

from WIHI admin to All Participants:

Lot of great questions - make sure they're directed at "ALL PARTICIPANTS" so everyone can see them.

from Sheldon Weisgrau to All Participants:

It seems that "inside-the-beltway" Washington views much of this as a policy dispute. On the ground in Kansas, its much more controversial - viewed as no less than a "socialist takeover." Is there a recongnition in DC of the level of animosity? A plan to educate people?

from Skip Grieser to All Participants:

Efforts to create multidisciplinary clinical teams are hindered by structural issues -- the time it takes for teams to meet while not getting paid for it, reimbursements and co-pays to each provider, etc. What are your ideas for solutions?

from Nels Johnson to All Attendees:

What importance does tort reform play in health care cost reduction in the U.S.?

from Janis Licari to All Participants:

Health care organizations are required to meet a wide variety of guidelines, regualtions, standards that consume a huge amount of administrative resources and contribute to the cost of care. Do you see any future movement to consolidate these somehow?

from v sean mitchell to All Participants:

Many of us have signed on to a law suit to prevent the repeal of the AFCA, if Romney wins. The law suit is scheduled to be filed both in the federal courts and state courts, the moment a repeal of the AFCA is issued. Do you believe the Supreme Court would rehear the case?

from Ellen Heuduska to All Participants:

How do mediicaid covered citizens fit into the ACO model?

from Diana Conco to All Attendees:

If Obama is re-elected and ACA is fully enacted will there still be uninsured needing free clinic services?

from Abby Nagel to All Participants:

If the ACA is allowed to be rolled out, will there be efforts to share the logistics of those health exchanges that are effective and reduce costs.

from Gary Levin to All Attendees:

Is there a way to save or listen to the proceeding later?

from Jeff Huebner to All Attendees:

two physician groups National Physicians Alliance and Doctors for America have been actively working on education efforts about ACA and health reform more broadly

from Judi Withers to All Attendees:

Couldn't we get futher, more quickly, in expanding health coverage for all by reinvesting in the existing US Public Health System?

from Gary Levin to All Attendees:

Judi Withers: that would be a great approach. PHS is now an oxymoron....very positive approach

from Gary Levin to All Attendees:

Has HIT,EHR and HIE made any measurable improvement in the system yet?

from Tiffany Francis to All Attendees:

For 8 states partcipating inthe CMS Primary Care Transformation Project utilizing PCMH offices, do you anticipate after the three years it will stand as the "standard" for CMS structure?

from WIHI admin to All Participants:

from gale marsh to Host (privately):

from gale marsh to All Attendees:

what provisions have been made for tort reform to accompany these changes?

from Cindy Robertson to All Attendees:

What is your advice for rural health providers for whom it is impossible for them to be an integrated system or ACO on their own, and for whom larger urban systems have very little interest in working with due to our very high government payor mix?

from Nels Johnson to All Participants:

Any best practice advice in managing the transition between fee for service and pay for performance?

from Tiffany Francis to All Attendees:

For 8 states partcipating inthe CMS Primary Care Transformation Project utilizing PCMH offices, do you anticipate after the three years it will stand as the "standard" for CMS structure?

from WIHI admin to All Participants:

from gale marsh to Host (privately):

from gale marsh to All Attendees:

what provisions have been made for tort reform to accompany these changes?

from Cindy Robertson to All Attendees:

What is your advice for rural health providers for whom it is impossible for them to be an integrated system or ACO on their own, and for whom larger urban systems have very little interest in working with due to our very high government payor mix?

from Nels Johnson to All Participants:

Any best practice advice in managing the transition between fee for service and pay for performance?

from Madge Kaplan and Don Berwick to All Participants:

Thrtr

from Madge Kaplan and Don Berwick to All Participants:

There's a terrific article Don co-authored in JAMA on this issue that we'll include in our resource document

 

Thursday, October 11, 2012

Doctor, How Much Will It Cost ?

tmammogram2

When you check into your next emergency department you might look for a “menu’ of services’ in the waiting room which elaborate on typical emergency room visits prior to registering. Especially since most emergency Department visits are for routine or urgent care which could just as easily be obtained at a clinic, doctor’s office or Urgent Care Center.

 

For some there is no choice if it is a true emergency, such as trauma, poisoning, severe allergic reactions, or acute psychiatric condition.  If you call 911 the only option and destination for the patient is the nearest appropriate level emergency department. You don’t get to select “Urgent Care”.

Some facilities do post their fees, and now there is a web site that is purposed toward fees.  CLEAR HEALTH COSTS delivers the goods, however most facilities are in the New York City and San Francisco  metro area.

The landing page offers a variety of large icons to chose from, ranging from Urgent Care, Mammograms, Blood Tests, Cardio Stress Test, Colonoscopy, Lasik, Botox, Pap Smear, Dental Procedures and many more for a total of twenty common procedure, including MRIs.   Clicking on one of the Icons will bring you to the page with a list of facilities and their fees, and locations, and any special features for the facility.

The icons are large and include descriptions and the highest and lowest fees for the procedure as well as the facility. 

gyno3    urgentcarewalkinvisit    lasik

Users will find what is there is easy to find. However it is far from complete, and completely avoids primary care fees, a glaring absence.

There is also no indication if these facilities paid for the links or whether it was from a non-biased accurate survey of patients or the facility itself. The site needs to be vetted to be credible.

It’s a good beginning.  My prediction is this has been a long time coming and hopefully it will expand into many markets.

Wednesday, October 10, 2012

Digital Health Space Has Relocated

 

It has been a very busy three months at ‘the space”  Not only have we re-located and re-named our web presence Digital Health Space (brick and mortar) has physically relocated to two new offices.   These were selected for their proximity to Silicon Valley and the Golden Triangle of San Diego in La Jolla close to the University of California. 

 

Our web site can be viewed in standard view or the new “Dynamic View”.  We are still working out a few bugs on the re-direct from Health Train Express. We ask your patience as you attempt to view archived pages on Health Train Express.

 

Let’s move on to our new exciting reality space(s).

Regus La Jolla

La Jolla, California

 

Regus Santa Clara

Santa Clara, California

 

Concurrent with these changes is developing a ‘Startup Space’, adjoining our corporate offices.  Further details will be announced as the dust settles down.

Tuesday, October 9, 2012

Twitter Chats

 

If you are interested in twitter chats for a diverse number of interests, this link for finding times and dates for chats and their hashtags can be found in this excellent XLS spreadsheet.

Some of these # tags can be found at Symplur a tag directory sponsored by the Fox group, a medical management group with a social media division.

 

Monday, October 8, 2012

Health 2.0 San Francisco

More to come

OBAMACARE WILL NOT ENSURE YOUR ACCESS TO PHYSICIANS BECAUSE:

Providers are on the march to truly Protect Patients

 

 

  • An estimated 63,000 fewer doctors practicing medicine by 2015, right when tens of thousands of new patients will be entering the healthcare system;
  • The overreach of government through thousands of pages of new regulations, into our offices, operating rooms and consultations stunting our ability to provide the best possible care for our patients; and
  • The independent Payment Advisory Board making decisions for our patients with little to no input from doctors.

Yet, the Administration continues to spin and the main stream media continues to ignore the looming health care catastrophe while giving the Obama Administration a pass on the most fundamental issue, common to every American -- their health and well being.
As physicians, we will not sit idly by and watch the next 32 days unfold without having the true voice of America’s health care professionals being heard. We are already on the front lines and will continue to spread this message far and wide until every American knows the truth about ObamaCare, and WE NEED YOU TO JOIN OUR EFFORTS.

Support your physicians, now !

 

docs for patient care

Several Announcements

 

1. This week Health Train Express will be re-branded as Digital Health Space. It’s time for a change. Frankly I am burned out on trains, and relating health care issues to cars on a train. It is a bit dated, since most people have never been on a train, and most trains haul freight.  Today’s world operates much faster.  It also coincides with a deeper dyve into social media as a consultant and enabler for medical practices and hospital to also dyve into social media and m a  Digital Health Space now has a Facebook page and a Google Plus Page.

2. Once a week  “60 Minutes of Health” will be on Google Hangouts, time and day of the week TBA. Each week we will feature a different aspect of health care, information technology, and integrating social media into medical practice. We will have guests and discuss how social media is impacting business as well as medicine, politics and more.

3. Redirect to the blog ‘Digital Health Space'”

Photo

Happy Columbus Day !