Kantar Media is a pharma research company offering insights to drug manufacturers. The information also reflects directly back to MD usage of social media.
Many physicians still are reticent to use social media. If you have not looked at social media in the past two years you would not know about the uptick for #hcsm. Users in all fields of medicine and health businesses, including device manufacturers, pharma, laboratories, and government. (FDA,HHS,CMS,WHO and more use social media for marketing and information purposes.
While most use Google to search for subjects you may notice that significant number of replies yield twitter, facebook, or Google + pages. It is not at all unusual to see twitter handles and facebook page links on professional web sites. If you want to remain strictly professional Linkedin has grown explosively in the last 12 months. Building a profile on any of those sites or opening an about.me page will yield results. About.me is an eye catching site with creative graphics. It is much more interesting to read than a curriculum vita.
Sources & Interactions, March 2015: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions helps marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.
The Medical/Surgical edition is conducted every six months,with brand new data available now!