Are Patients able to Find you on Google, Yahoo, Bing and many search Engines

Are Patients able to Find you on Google, Yahoo, Bing

Patients almost always go to a search engine when referred to a doctor. Like it or not Google, Bing, Yahoo and other prominent search tools are credible to most people.  Most lay people are just not able to discern, ot don't know other sources for finding a physician.  The Yellow Pages are defunct, and expensive. Are you paying five hundred to twelve hundred dollars a month for your ad?  Even a prominent display ad is 'noise' on the page. Many people do not receive a yellow page book any more.  And to make matters worse, they receive many local booklets that are inaccurate, small and illegible.

Would you invest a one hundred dollar bill one time to be certain you are being listed correctly in  Google' search ? Are you violating Google's rules to be listed ? If not you may not be listed, or worse show up on page 30. (Most users do not go beyond page one or two.) They perceive that a page one listing means your practice is a the top for quality of care. A listing on page one requires search engine optimization (SEO) It is complex, and you as a physician do not have time to invest in it. Your practice earns income with you doing what  you know best.....diagnosis and treatment of patients.

Are Patients able to Find you on Google, Yahoo, Bing

You probably spend $100 a month on Starbuck's coffee, movie, or dinner with a partner or loved one.

Digital Health Space specializes in these important sources of information.

Yes, the ad is internet 'snake oil'  marketing, but don't let that dissuade you from a trial. (refund guarranteed if dissastified.)

Watch for Digital Health Space's tutorial on social media marketing #hcsm on twitter and join us on tweetchat on Sunday evening at 6 PM PST


Are Patients able to Find you on Google, Yahoo, Bing

12 Ways To Search For Health-Related Content On Twitter

If you consider twitter to be frivolous, and just for hormonally gifted adolescents, guess again. You are missing a data mine that is immense.

Twitter’s statistics are mind-blowing. According to Internet Live Stats, every second, on average, around 6,000 tweets are tweeted on Twitter which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year! So, how do you keep up with all those tweets? Obviously it’s impossible to keep up, but you can handle the avalanche better through a combination of maintaining Twitter lists of the people you follow, health-related hashtags, etc., and using Twitter’s Advanced Search Engine.
While the easiest way to do a search on Twitter is to click the native search facility, you can do so much more with Twitter's advanced search capabilities. It allows you to narrow down your search using parameters such as specific keywords, language, people, location, and date range. 

For example:

This article was originally published on Health Works Collective.



12 Ways To Search For Health-Related Content On Twitter

Health hackers: the patients taking medical innovation into their own hands | Life and style | The Guardian

The concepts of crowdsourcing software solutions, open source developers and the quantified self are leading to a new genre of innovation by private developers, not connected with major hardware or software companies. There are many developer's challenges addressing small developer awards which are competitive.

 A glucose monitor in a tic-tac box

.

Health hackers: the patients taking medical innovation into their own hands | Life and style | The Guardian

Tim Omer is a 31-year-old diabetic. Rolling up his sleeve, he reveals a small box, about half the size of a cigarette packet, taped to his upper arm. From the box, a sensor runs under his skin, delivering a readout of his blood glucose level to his mobile phone.

This is something to which few Type 1 diabetics in Britain have access – the monitors cost around £4,000 a year to buy and maintain and are too expensive for the NHS.

But Omer is no ordinary patient. He is a citizen hacker. Tired of waiting for the pharmaceutical and medical device companies to come up with new, affordable ways to improve the lives of diabetic patients, he has taken matters into his own hands.

A self-confessed geek, he bought an old continuous glucose monitor (CGM) from the internet and used his skills as an IT specialist to re-engineer it so that it communicates, via a self-built Tic Tac box receiver he keeps in his pocket, with his mobile phone and his smartwatch – something even the full-price version will not do. The total annual cost is about £1,000. With a couple of taps on the screen, his blood glucose level is displayed as a graph. 

Citizen hackers have appeared on both sides of the Atlantic, working on improvements to existing aids for sick and disabled people. A recent article in the Washington Post described how technologically savvy patients have tweaked hearing aids so they play music, used 3D printers to make their own prosthetics and improved breast pumps for new mothers. These ideas emerged not from scientists in research labs, but from patients at the grassroots who are actually using the devices they have developed.

People with diabetes have adopted a rallying cry – #wearenotwaiting – signalling their impatience to find new solutions and spread the word to other users. “My aim is to publish my work, and others’, so as many people as possible can benefit. If you try to commercialise [your own products], you run up against all sorts of regulatory barriers,” he says.

This should sound alarm bells. Regulatory barriers are there for a reason. Diabetes is a potentially life-threatening condition and patients come to rely on the devices they use, which must work reliably and predictably. If modified devices were used before going through a rigorous testing and approval process, they could put patients’ health at serious risk.

But we need to go further. We must find a way to harness the talent that is out there and the desire of patients to become involved in their own care while protecting them from unregulated experimentation. It may be that, in this way, we can sow the seeds of the next healthcare revolution.

Google hires top government brain scientist to probe mental illness - FierceMedicalDevices

There is good news for behavioral scientists and clinicians.

We often picture mental health as a gray space, a subjective area, one that cannot be objectified or measured by standard laboratory tests, or readily available imaging techniques.

Although there have been some advances using newer imaging techniques, such as MRI and other colorful graphic displays of brain anatomy and/or physiology there gave been few studies connecting these measures with treatments.

Image Source: UCLA Laboratory of Neuro Imaging, UCLA, Derived from high-resolution magnetic resonance images (MRI scans), the above images were created after repeatedly scanning 12 schizophrenia subjects over five years, and comparing them with matched 12 healthy controls, scanned at the same ages and intervals. Severe loss of gray matter is indicated by red and pink colors, while stable regions are in blue. STG denotes the superior temporal gyrus, and DLPFC denotes the dorsolateral prefrontal cortex. Note: 

 Google has now seen this 'black hole' in neuroscience and has recruited an expert. Google ($GOOG) is bringing on Thomas Insel, former director of the National Institute of Mental Health (NIMH), to work for its burgeoning Life Science group and apply the company's technologies to mental illness.

Insel, who worked for the NIMH for 13 years, is "currently working out the final details for a move to the life sciences team" at Google's conceptualized Alphabet company, he said in a statement. The company is hard at work on new healthcare technologies, Insel pointed out, including a glucose-monitoring contact lens that it is developing with Swiss drugmaker Novartis ($NVS). While Google hasn't revealed any projects for mental illnesses, the fact that its life sciences team would launch a "major exploration into mental health … is by itself a significant statement," he added

Insel brings an impressive resume to the table, including time as co-chair of the National Institutes of Health's (NIH) Brain Research through Advancing Innovative Neurotechnologies (BRAIN) program for neurological research. And Insel has worked with genetics and imaging data, which could come in handy as Google eyes an increasingly lucrative diagnostic market.

Active Funding Opportunities

The private-public partnership will strengthen funding for collaboration  in neuroscience and computer science.

Google hires top government brain scientist to probe mental illness - FierceMedicalDevices