Saturday, October 20, 2012

Social Media Statistics and Demographics

A nationally representative phone survey of 1,005 adults (ages 18+) was taken August 2-5, 2012. It was conducted in English on landline and cell phones. The sample contained 799 internet users, who were asked questions about their online activities. The margin of error for the full sample is ± 3.7 percentage points. The margin of error for the internet sample is ±3.8 percentage points.

 

If you are like most social media afficionados you want the most bang for your buck. Who you are trying to reach can be optimized by using the correct social media site.  The Pew Internet Project addresses these statistics with a number of infographics, reproduced here:

Photos and videos have become key social currencies online.

  • 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators.
  • 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.

  • 12% of online adults say they use Pinterest, which is dominated by women. Nearly a fifth of online women (19%) use Pinterest, a site that allows users to organize and share content from around the web by “pinning” photos and images into “pinboards” that are organized by categories or themes.  Each “pin”, which includes a caption, links back to the site from which it originated.
  • 12% of online adults say they use Instagram, which is dominated by young adults. Some 27% of the internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter or tint photos they’ve taken and then share them with their networks. Facebook recently bought the service.
  • 5% of online adults say they use Tumblr. Some 11% of young adults use this social blogging service that allows for easy sharing of various types of posts, including text, photos, quotes, links, music, and video.

 

 

 

  • 12% of online adults say they use Pinterest, which is dominated by women. Nearly a fifth of online women (19%) use Pinterest, a site that allows users to organize and share content from around the web by “pinning” photos and images into “pinboards” that are organized by categories or themes.  Each “pin”, which includes a caption, links back to the site from which it originated.
  • 12% of online adults say they use Instagram, which is dominated by young adults. Some 27% of the internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter or tint photos they’ve taken and then share them with their networks. Facebook recently bought the service.
  • 5% of online adults say they use Tumblr. Some 11% of young adults use this social blogging service that allows for easy sharing of various types of posts, including text, photos, quotes, links, music, and video.

This survey also found that:

  • 66% of online adults use Facebook
  • 20% use LinkedIn
  • 16% use Twitter

 

1 comment:

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