The rollout of Covered California presented many challenges, and turned out to be an expensive learning exercise. Many of the issues were clearly identified late in the game and are illuminated in this excellent report and videos sponsored by a grant from the the California Health Care Foundation
California enrolled 1.4 million people in new private health insurance plans during the first open enrollment period under the Affordable Care Act. In February, as state officials were administering the sign-up campaign, research supported by the California HealthCare Foundation (CHCF) was conducted to study the experiences of consumers attempting to enroll online at www.CoveredCA.com.
CHCF commissioned gotomedia, a San Francisco-based user interface research and design firm, to observe and interview a diverse group of Californians applying from computers in their own homes. Researchers observed consumers as they explored the site, created accounts, entered household and income data, and compared health plan options.
The result is reported and may be downloaded here in this white-paper.
Several videos are available which demonstrate several users attempting to use the Covered California Website.
A video clip of a consumer trying to use the CoveredCA.com website shows this problem and illuminates how direct observation can be a revealing way to more fully understand the consumer experience.
Confusing Eligibility Results and Next Steps: Many users were not sure what they qualified for. Those eligible for Medi-Cal were disappointed at not being able to complete the enrollment process online. Watch Video
State leaders and consumer advocates have identified several report recommendations as high priorities when planned enhancements are made to CoveredCA.com. The full reports on CoveredCA.com and HealthCare.gov are available on CHCF’s website.
Read more: http://www.chcf.org/publications/2014/05/covered-california-online-user-experience#ixzz35iOhi5O2
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