Friday, July 10, 2015

Mobile Health Nirvana: Mastering Health and Wellness through Mobile





Mobile Nirvana: Mastering growth through mobile

Mobile is exploding. How are you going to capitalize on the biggest change in Health consumer behavior in decades?

It is truly a revolution- In 2015 there will be 2 billion smartphones worldwide, those users will spend on average 3 hours per day on them (more than TV!), and the number of ways to reach them is expanding exponentially. This all sounds great, but capitalizing on this is not always obvious, and if you don’t, you risk missing big growth opportunities, or losing them to a competitor that acts faster.
Hence MobileBeat. Now in its 8th year, MobileBeat 2015 is the place to meet and learn how to win on mobile from the most disruptive brands and thought-leaders in the mobile industry.
If you are serious about growing your health care business through mobile, this is a must-attend event.
Join us to learn from case studies from the largest brands and most disruptive mobile technology companies. Network with the industry’s most innovative thought leaders and brands. Discover cutting edge findings based on the world’s deepest research in mobile marketing that you can only find at MobileBeat.
Take a lesson from businesses that have already developed the power of mobile apps. Health care through the  power of telehealth, telemedicine, remote monitoring, wearables, and two way communication by video or audio with providers offers efficiency, savings and improved quality of care.
This year, mobile advertising spend will hit $51 billion, according to VB Insight’s latest report on brands and mobile ads. By 2019, it’ll hit $105 billion — mostly because brands and “traditional” companies are joining mobile-first startups in advertising online.
GAMIFICATION AND VIDEO go hand in hand in the mobile health space. Role playing and animation are significant enagement activities for your health business.
The powerful seamlessness of new video technology shows once again that mobile-oriented design and UI can disrupt established ways of thinking in marketing. At next week’s MobileBeat 2015 event, held July 13 and 14 in San Francisco, panelists and speakers will address some of the questions raised by the explosion of mobile video advertising and marketing.
How are smart brands and other companies using video to market on mobile — a place of short attention spans, rich interactivity, and instant gratification? When do you invest in emoji packs, or product videos for Vine or Snapchat? What role do the new hot offerings — messaging platforms and video advertising — play in driving growth?
What does the emergence of new platforms like WhatsApp, Snapchat, Instagram, and others mean for companies? Well, for a start, you can address your customers directly where they are, instead of trying to force them to join your platform. If you can’t beat Facebook, Pinterest, and Twitter, you may as well join ’em.
Find out who are developers health providers can use to enhance their mobile health applications.  
Examples: (video)

IMS Health Mobile Health Apps - Making and Prescribing the Best Apps


Why mobile technology may well define the future of healthcare... for everyone.

*Tickets are non-refundable within 30 days of the event.*
Have questions about MobileBeat 2015? Contact VentureBeat

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