HUMP DAY ?
Most of us when beginning a medical practice would contact established physicians, and meet them personally, handing out a curriculum vita and business cards, then sit, hope and wait for referrals.
Today young physicians immediately sign up for any health insurer or health plan to join their network of providers. They will accept plans that have good reputations and avoid the ones with less quality. Young providers may even seek out word of mouth from fellow practitioners to select those that pay promptly and fairly.
How important is this tested by time methodology for building a medical practice following? Your medical services are a product, and can be marketed in many ways the same as merchandise. This of course is anathema to some professionals. However given the current state of transition in the marketplace of health care, such as accountable care organizations, and the affordable care act it is still foolish to depend upon a laundry list of providers and their networks.