Friday, March 6, 2015

The Uses for Health Care Social Media #hcsm

Many physicians have expressed a disinterest in social media. We all agree it must not be used for patient interaction because of HIPAA which prohibits sharing of patient information.

However during the past three years physician interest and use of social media has markedly increased.

Symplur Signals details how Health Care Social Media impacts health care and your medical practice.

More than 40% of consumers say that information found via social media affects the way they deal with their health. 

18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. - 

90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks.  (this amounts to mouth-to-mouth verbal referrals. Millenials use Social Media as true social interaction among friends. This provides an avenue for patient referrals, and must not be ignored. 21st Century medicine is far different than even three or four years ago.

30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company.  

31% of health care professionals use social media for professional networking. - 

For a complete listing of the uses for health care social media

Data from Symplur

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