Digital marketing can be as simple as a web site. Or it can be complex.
Modern consumer industries use techniques that seem foreign to health care. However consumers (patients) are already conditioned to techniques used by retail sales such as Amazon, Best Buy, or other players. While foreign to physicians, patients are comfortable with digital media marketing.
It is well worth investigating, and it could mean a difference in the 'bottom line'. Medicine has become entrapped in commerce. Just about every vendor your practice interfaces has a digital marketing media presence, from advertising of devices, drug to purchases, and support.
A brief chart outlines a method of deciding what you need in designing your digital marketing media program.
Four Digital Marketing Models
How to Choose the Right Digital Marketing Model